Let’s get into this one as I know that’s one of the questions a lot of people ask themselves. It’s a great question worth addressing…
To start, our courses are not just a mish mash of tips and tricks. They are well-structured courses that take years to make as we not only cover many scenarios, but compile the information into simple one-page flowcharts that makes a complex topic, with many variables, easy to understand. Our flowchart is what really joins the dots for anglers.
We also offer access for life which means you can go over the course again and again and we include any bonuses. We do this as there is so much detail in each course, that you’ll learn something new each time. This is a cost we need to factor in.
Many of our students also admit that they have spent many thousands on boats, hooks, line, fuel, rods and reels and lures. Only to have intermittent success. Our courses maximise your investment in these items and make the money you have spent on them worthwhile. Many people find this very valuable.
Then there is the many years of blood sweat and tears as a charter operator in the hot sun it has taken Ryan to learn the information. And the ten years at university I spent doing marine biology so I could create the courses from his life experience, in an easy to understand way. These are a combination of skills that not everybody has which makes them valuable. Especially when used to assist anglers catch the fish of their dreams and make memories with their family.
We have ten staff to pay, marketing expenses and GST, boat costs, website costs – all adding up to nearly six figures each month. Not that our expenses are your problem, they are not – however the aim of a business is to sell a product or service (in this case information) to assist people with a problem and do so for a profit.
We have been charging courses at equivalent prices for over a decade and have over 30,000 students. Many of our students admit that the biggest hesitation to doing a course was the price (so you are not alone there). However, once having done a course, many admit in our feedback forms that we should have charged more! And around 65% go on to do more courses. I guess they must have found value in the course to buy another.
Interestingly we have had several beta testers run through our two newest courses – drawn from a random draw. Each of the beta testers that had not previously done a course with us admitted they were shocked at the information inside – and have said they will purchase another course with us. It seems once you do one course, you’ll understand why it’s priced as it is. You can read over 800 reviews here: https://www.ryanmoodyfishing.com/reviews/
Then there are the private study groups. Most of our courses have a free study group where you can chat to Ryan directly to get your questions answered and connect with other students. This takes up quite a bit of his time and if you add up access for life – that is a factor in the cost.
Ok well that was the long answer to why we price our courses as we do. We personally don’t believe they are ‘expensive’ for the value we provide. But of course expensive is a relative term. We believe they truly are great value for money if your goal is to improve your catches in the shortest possible time. A much better investment than new rods and reels.
Feel free to email us on the topic if you have any further questions.
And here are some tips to break the ice with the Minister of War and Finance regarding why you want to do one of our courses – Get the family on board here.